Heroes Program


All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country, please enjoy a 'Heroes Bonus' of up to $500 off on almost any new 2023 or 2024 Chevrolet.* Canadian Forces personnel and First Responders are eligible* until January 2, 2025. Plus, this great offer can be combined with our other retail discounts and partner programs that really add up!

Program Details

To participate, simply bring proof of eligibility* to our dealership. With so many eligible vehicles to choose from, you have an exciting decision to make. Please contact us for further details.

Frequently Asked Questions

Q: Who is eligible for the Heroes Bonus?
A: The following individuals qualify for this program:
  • Canadian Forces Personnel: Active service personnel, current reservists, veterans and their respective spouses (including surviving)
  • First Responders: Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers, Canadian Border Service Agents, and their respective spouses
Q: Which vehicles are eligible?
A: Contact us to discuss eligible 2023 or 2024 Chevrolet models.
Q: How do I participate in the Heroes Bonus?
A: Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to Nurse Chevrolet for verification.
Q: How many vehicles am I eligible to purchase, finance and/or lease?
A: There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.
Q: Can I share my Heroes Bonus?
A: Canadian Forces and First Responders are eligible to share the discount with their spouse.
Q: Does the purchase/ finance/lease require a down payment?
A: We will be able to provide details on the down payment of your chosen vehicle
Q: Can I combine the Heroes Bonus offer with current retail incentives?
A: Yes it can be combined with select programs. The Heroes Bonus can be combined with other GM programs such as:
  • GM Card
  • Student Bonus
  • Mobility Program
However, it cannot be combined with the percentage of MSRP cash credit program (should one be applicable).
Q: Can I combine the Heroes Bonus with the GM discount programs?
A: Yes, in most cases.*
Q: Can I order a vehicle through this program, rather than choosing one from the Nurse Chevrolet inventory?
A: Yes.
Q: Can I use a trade-in with the Heroes Bonus?
A: We will be able to provide more information on trade-ins.
* Eligible Canadian Forces and First Responder personnel will receive a bonus of up to a $500 bonus (tax inclusive) which will be deducted from the negotiated price of the purchase, lease or finance of an eligible new 2023 or 2024 Chevrolet vehicle delivered between January 3, 2024 to January 2, 2025. Incentive offer takes place at the time of delivery. Eligible individuals include: Active, reserve and veteran military personnel plus their spouses and surviving spouses; and firefighters, police, EMT/paramedics, Canadian border services agents, 911 dispatchers plus their spouses. Must present proof of present or former membership in the Canadian Forces, valid proof of Canadian First Responder employment/government issued ID be eligible, as applicable. Cannot be combined with certain other offers or advertised lease and finance rates. Dealer may sell for less and order/trade may be necessary. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See Nurse Chevrolet for details